Philip Forrest - ACII, FCIM, CM, FTICSI
Philip Forrest is the President
of The International Customer Service Institute with responsibility for the policy and strategic direction of the
operational and educational dimensions of the organisation and of its key
property The International Standard of Service Excellence, the world’s only
truly global customer service standard
Philip Forrest has, for over for over 30
years worked internationally,
in the UK, Europe, USA the Middle East on service quality performance
improvement with a wide range of international and multinational organisations
delivered through Aegis Marketing the company he founded in the 1980’s.Notably
he is the author of Sold On Service
the first European book on service quality management, developed many
management models and has published numerous articles and papers on the
subject. His key focus has always been helping clients fully to optimise the
commercial and operational benefits available from professional customer
service management. He is a
founder Fellow of the Chartered Institute of Marketing, a Chartered Marketer
and Chairman of Judges of The European Business Awards.
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