About Me




Philip Forrest - ACII, FCIM, CM, FTICSI

Philip Forrest is the President of The International Customer Service Institute with responsibility for the policy and strategic direction of the operational and educational dimensions of the organisation and of its key property The International Standard of Service Excellence, the world’s only truly global customer service standard

Philip Forrest has, for over for over 30 years worked internationally, in the UK, Europe, USA the Middle East on service quality performance improvement with a wide range of international and multinational organisations delivered through Aegis Marketing the company he founded in the 1980’s.Notably he is the author of Sold On Service the first European book on service quality management, developed many management models and has published numerous articles and papers on the subject. His key focus has always been helping clients fully to optimise the commercial and operational benefits available from professional customer service management. He is a founder Fellow of the Chartered Institute of Marketing, a Chartered Marketer and Chairman of Judges of The European Business Awards. 







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